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You name it,
we write it.

ZINNIG is a boutique text agency in the broadest sense of the word. About as broad as a Word document waiting to be filled, that is. Because everything that fits on a blank page is safe in our capable writing hands.

From missions and visions to vacancies, blogs, and brainstorms. We write, rewrite, polish, and perfect. In Dutch, English, French, and German. At our fifth-floor studio in Hasselt or from the convenience of your own office.

Strategic storytelling

Writing words without purpose is like firing blanks at an empty target. But the right copy will hit the mark every time.

We always frame your writing within the bigger picture of your business, so your copy or translation feels like a natural extension of who you are.

We’re happy to flex our creative muscles for editorial meetings and brainstorming sessions, but also for content planning, press releases, job ads, and corporate copy. We hunt down the tiniest slip-ups in lengthy manuscripts and weighty texts like policy papers and annual reports and bring it all together in a seamless tone of voice. We sharpen speechesvoice-overs, and radio ads to linguistic perfection.

Online copy

The importance of online copy goes without saying.

We craft sharp web copy and meta descriptions, SEO and SEA texts that hit the mark and homepages that pull readers in. We also write engaging blog posts and FAQs. Our talented zinspelers (meaning-makers) are trained to dig deep into your contacts to pen convincing testimonials and case studies. Your whitepapers and e-books are also in good hands with us.

The undisputed king of online copy is social media. From posts to banners, we do it all! We can also freshen up your LinkedIn profile by scanning your settings and writing like it’s you tapping away at the keys. Captivating newsletters and e-mail campaigns are also in our wheelhouse.

Print copy

The printed word still wins hearts.

We craft copy that fits your brochures, flyers, leaflets and direct mailers. But we’ll also join your editorial team to help with standalone features, interviews, and full issues.

We write advertorials and testimonials worth framing and even entire books, from blank page to final polish. Copy you’ll want to read and reread again and again.

In-house writing wiz

In-house but off-staff.

If you need fresh copy on the regular, but don’t have enough work to warrant a full-time hire, consider some in-house help. A lightning-fast wordsmith to dedicate a few hours to your texts, from the comfort of your own office. In-house, but not on-staff. With a direct line to the ZINNIG front for a second pair of eyes. Perfect for tackling big projects with tight deadlines or filling in when your own copywriter is away.

Translations & editing

Also our cup of tea!

Our love of Dutch doesn’t stand in the way of other languages. Translations to and from French, English, and German are also our cup of tea, which we prefer to drink steaming hot with a strong team of native speakers. We translate, transcreate, transcribe, and refine.

Meaningful clients

"When we were looking for a partner to create a timeless magazine with solid content for Focus Vakmanschap, ZINNIG was the perfect match. With sharp texts and an elegant look and feel, the magazine was exactly what we’d hoped for: true craftsmanship!"

Lieve De SaedeleerBokrijk | Vakmanschap & Erfgoed

"As a partner who understands what we want to say and how we want to say it, we can't recommend ZINNIG enough to those looking for brilliant copy! ZINNIG does more than just put words to paper – they capture the essence of UNIZO."

Vicky ThoelenPR & Communicatiemanager at UNIZO Limburg

"The team at ZINNIG took the time to understand us and delivered content that perfectly reflected our mission, vision, and values. Their professionalism and friendly approach made the partnership even more enjoyable. We couldn't be happier with their contributions to Cent Pur Cent, i.am.klean, and Rigorgeous, and we look forward to future collaborations!"

Cynthia ReekmansPR and Collaboration Manager

"ZINNIG delivered creative copy that perfectly matched our vision at POM Limburg. The communication was smooth and professional and the collaboration was efficient. Plus, they were always quick to respond to our questions and feedback."

Tanith Van DammePress and Communication Manager at POM Limburg

"Outsourcing a job posting couldn’t be easier. It means less stress and total confidence that the content is accurate. ZINNIG loves to get creative with clever wordplay and metaphors – something our clients at VIZIR can certainly appreciate. Win-win!"

Jonathan HulsboschManaging Director at VIZIR

"It’s so refreshing to read texts about our services that weren’t written from our perspective. This external approach adds tremendous value. With ZINNIG, we’ve found a lasting partner for all our language needs!"

Annelien NysSales and Marketing Manager at ProMove

"The ZINNIG team is worth its weight in gold. They're professional, fast, and enthusiastic. More importantly: they deliver high-quality work with a smile. As an external partner, they’re a real asset to TheValueChain's internal marketing and communications team. Can they write it? Yes, they can!"

Sofie ThielemansBrand & Experience Manager at TheValueChain


Evi Maquoi
evi@zinnig.be
+ 32 496 37 45 27


Hilde Neven
hilde@zinnig.be
+ 32 486 80 87 11

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