Ever watched a waiter tap orders into the till at lightning speed and wondered how they do it? It might look complicated, but companies like Trivec make it surprisingly simple. The Swedish tech giant in payment and automation systems for the hospitality sector first brought ZINNIG on board in 2021. One project quickly led to another, and before long, we’d become Trivec’s go-to content partner.
THE CHALLENGE
How do we consistently communicate Trivec’s strengths to Belgian restaurant owners?
Step into any almost café or restaurant in Europe and there’s a good chance you’ll come across Trivec. Their POS systems keep service smooth and payments seamless, while automated tap solutions ensure the perfect pours every time—without wasting a single drop. To make sure those strengths resonated in Belgium, Trivec turned to ZINNIG. What started as a single testimonial for their Belgian website quickly turned into more assignments.
THE APPROACH
Becoming a regular
It’s never one and done, especially if the collaboration works. We had an instant click with Trivec and the first testimonial quickly led to more. Can you localise our English copy into Dutch and French? Absolutely, our native speakers are on it! Can you write white papers? You bet! Can you take on our blogs, ads, pillar pages, and social media posts? Of course! And can you make it all SEO-friendly? Challenge accepted!
Over time, more and more writing assignments for the Belgian market landed in our inbox. And just as steadily, trust grew. We now interview satisfied customers on our own, edit web copy in WordPress, and publish online content independently on HubSpot.
In short: a textbook example of an organic partnership in action. But at some point, the question that came to mind is: could this become too much to manage? To avoid this scenario, we shifted to a weekly collaboration in 2026. We discuss the schedule every Monday on Teams and use Trello to track every assignment. This keeps the work manageable and the atmosphere pleasant.
RESULTS
Meaning in every message
Thanks to this form of collaboration, ZINNIG moved beyond the traditional client-copywriter relationship. We’re no longer an external supplier but a fully embedded extension of Trivec’s marketing department. The result? A consistent tone of voice across all channels, fast turnaround on new campaigns, and the flexibility to adapt when priorities shift. For Trivec, it means reliable, high-quality content that reaches and resonates with their audience. For ZINNIG, it means a continuous but structured flow of creative challenges. A win-win and one we’re happy to raise a glass to!
“ZINNIG is a great copywriting agency, knows SEO and AI Search, is flexible and very helpful and a part of the team, I can truly recommend working with ZINNIG.”
Louise Harvig Olsmar, Digital Marketing Manager
