Partner
  • Mediaforta Services
Year
2019
Our contribution
  • Concept
  • Copywriting

The essence

A creative mailing campaign for galleries. The goal: invite Raf to shed light on his artistic work. We started with Raf. We cut back. Found that less is more. Built a call-to-action. One letter at a time. One click per image. Perfectly in tune with Raf’s collection. Minimal. Pure. Slow. Never before have we written anything quite so visual.