It sounds like the start of a good joke, but the answer is simple: ZINNIG. Since 2018, we’ve been bringing stories to life amid the aroma of coffee, the clatter of keyboards, and views of city hall. Stories for our clients, that is.
From pen
to paper
What do you get when you put five language-lovers and an office dog on the fifth floor in the heart of Hasselt?
From museums eager to bring their collections to life to hospitals looking to share their expertise through in-house magazines. And from companies wanting to translate their brand values into compelling copy to organisations hoping to share their message in multiple languages.
Masters of the craft
Our mission? To deliver your message in crystal clear copy that sticks. How? By mastering the art of language. Or as we say in Limburg: fletsen, which means ‘cuddling’. And that’s exactly what we do with words.
We embrace them, cozy up to them, and know when to leave them be. The result? Copy that fits your brand like a glove, with just the right spark to make you stand out. A distinct ZINNIG twist that adds flavour without losing your core message.
Curious minds
Writing about oesophageal manometry? The life of Rubens? Industrial steam generators? SAP solutions? Maybe not off the top of our heads – we don’t know everything, and we don’t pretend to. We’re professional question-askers (certified nosey parkers, if you will) who keep digging until we get to the heart of the matter.
Because if there’s one thing we’ve learned over the years, it’s this: great copy starts with the courage to admit you don’t have all the answers. A healthy dose of wonder beats know-it-all every time. That’s how ZINNIG turns your expertise into clear, captivating content tailored to your audience.
Told to keep a diary in sixth grade by her teacher, Ms Jeannine. Hasn’t stopped writing since. A master juggler of to-do lists and deadlines. Crazy about her wife and two teenagers, loves a good board game and a cosy restaurant.
Cherishes poetic words like sluimervriend (slumber friend). Crushes deadlines like deadlifts. Loves Giotto’s blue and Joni Mitchell’s Blue in equal measure. Thrives in warmth, even if it comes from thermal underwear. Not much of a caller, but always up for a good concert, play, or art expo.
A yogi with a healthy dose of zen. Can’t pass a dog without a pet. Reads everything from fantasy to melancholy, preferably in paperback form for that comforting book smell. Could use a bigger bookshelf.
Passionate listener. Forever chasing stories, from flash fiction to poetry. Cat mum to a tabby mischief-maker. Fan of Asian cuisine. Lover of nature and good coffee.
West Flemish export product in Zonhoven. A language lover in every sense of the word with a weakness for poetry. Laughs often, sincerely, and with joy.
Office cuddler extraordinaire. Instant charmer of team members and clients alike. A sucker for treats and belly rubs. At his cutest right after a haircut, when he looks like a soft little sheep.
As copywriters, we always start with a deep dive into your organisation.
Because only once we truly understand what you want to say (and who you want to say it to), can we find the right words. Call it strategic writing with a flair for language. Or the ability to listen before we type.
Feeling ZINNIG?
Want to feed our appetite for words and find out how ZINNIG can help your brand or organisation? Feel free to stop by for a cup of coffee any time. The best stories always start with a good chat.
